82.5M

Reach

7.1M

Views

178K

Engagements

1.3M

Minutes Viewed

Campaign Type:

Platforms:

In both the lead up to the Super Bowl and as a reactive campaign to President Trump’s migration ban across the United States, Budweiser wanted to highlight their openness to free immigration between nations which was highlighted in their infamous Super Bowl commercial. The aim for this campaign was to spark a conversation and trigger a level of engagement that would allow the campaign to exist even beyond the Super Bowl.

To help amplify the television commercial out to the masses in both the lead up to and after the Super Bowl (while the political ban remained a trending topic in the media) we utilised various social communities including sports, entertainment and comedy to help seed the commercial. They included the #ThisBudsForYou and @BudweiserUK tags to track the campaign through the native posts.