More Than wanted to promote their Doggyssentials package whereby subscribers receive monthly parcels packed with various items for their dogs. The campaign was aimed at those who own dogs, love dogs and were more likely to see the value in investing in More Than insurance.
The aim was to promote awareness of the product by seeding out the quirky video asset, in turn promoting the value of subscribing to More Than insurance. To best fulfil the campaign objectives, we ran several social posts across our dog-loving and global AMP accounts to seed out the commercial. We also used the #Doggyssentials campaign hashtag to track how well it was received across the market as well as measure its overall engagement.