400K

Views guaranteed

550K

Views delivered

3.5M

Impressions

121K

Engagements

Campaign Type:

Platforms:

Ronseal wanted to promote their new TV ad to coincide with their sponsoring of a full three minute slot during the ad break for Gogglebox on Channel 4. The ad featured someone painting a fence for the full duration of the slot, the idea being there was better things to do on a bank holiday.

Instead of optimising the video length for social media, we advised running the entire ad with appropriate copy to entice users to watch the entire ad for maximum effect, and thus making people watch paint dry for three minutes.