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To generate awareness of Channel 5 as the new home of Premiership Rugby highlights and live games, we designed a new social-ready content format ‘Little and Large’ to be distributed across our network of UK focused sports and rugby specific pages.

Making use of Channel 5’s player access, along with on-screen child talent that we recruited for the season, we produced content that brings the lighter side out of professional rugby players.

Producing and distributing a total of 5 videos across 3 phases, the Little and Large content series garnered approval from fans and high profile players, ultimately driving viewership of Channel 5’s shows up to 90k+ more viewers per game.