Channel 5 Rugby – Mean Tweets

We teamed up with Channel 5 to promote the launch of the 2017/18 Aviva Premiership Rugby season. Five live games were going to be shown on Channel 5 along with a highlights package each weekend.

We came up with a fun format to promote the show that was then seeded across Rugby and Sport communities on social media. Interviewing 12 of the top players from the competition and using our video team to produce a “Mean Tweets” format was extremely engaging for our audience and we achieved 3 million+ views on the content resulting with Channel 5 using us for more of their marketing strategy to promote the live games later in the year.