Kellogg’s Extra: #GustaExtra

We managed our second influencer campaign for Kellogg’s for their Extra brand in Italy, which involved using the 9 top Italian influencers creating content in troublesome circumstances to collaborate with Kellogg’s search for Italy’s ”Ultimate Taste Fan”.

We managed the publishing and distribution of influencer content across Facebook, delivering 9M views & using the campaign hashtag “#GustoExtra”.

We then executed phase 2 which challenged the best two influencers to go head to head in a series of three challenges which we managed, shot & produced with the influencers in Milan.