The origins of Wildfire date back to 2013, when the founders were running what would later become one of the largest football social communities.
Using the success of this social community, the founders were able to drive installs to an app they were working on at the time. It was at this point they realised the power of organic social campaigns, driving installs and engagements at a considerably cheaper rate than traditional paid channels.
Numerous agencies began asking to buy posts for their own campaigns, to the point that the founders suggested managing the entire process themselves given the relationships they had established over the years.
The concept of organic content distribution was born and the seeds for Wildfire were sown. Fast forward 3 years and the demand for authenticity within social campaigns is higher than ever. What started out as a booming online football community has evolved into a titan of organic distribution.